University at Buffalo (UB)
Three issues of The UB Effect were deployed in Q4 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 33.1% (external) and 72.8% (internal).
The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state.
| Number of issues | 3 |
| Issue Dates | 4/18/2024, 5/21/2024, 6/25/2024 |
| Internal Average | click rate | 9.3% |
| Internal Average | open rate | 72.8% |
| 4/18/24 | click rate | 7.0% |
| 4/18/24 | open rate | 70.0% |
| 5/21/24 | click rate | 9.9% |
| 5/21/24 | open rate | 79.2% |
| 6/25/24 | click rate | 10.9% |
| 6/25/24 | open rate | 69.3% |
| Number of issues | 3 |
| Issue Dates | 4/18/2024, 5/21/2024, 6/25/2024 |
| Combined click rate | 6.8% |
| Combined open rate | 33.1% |
| By joining UB, Hauptman-Woodward will get, and give, a boost to medical research (June lead story) |
| With state budget deal reached, it’s full steam ahead for Empire AI (May lead story) |