This quarter, UC's reputation and student recruitment advertising efforts resulted in 7,721,304 impressions of UB ad content.

UC’s media relations team produced and edited 69 news releases, 6 media advisories and 4 tip sheets. Unique page views for News Center content totaled 314,849. Earned media (total news placements) was at 6,666. Faculty experts were quoted in 3,796 news stories.

One issue of Impact in Action was deployed externally to 3,190 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 194 VPS, deans and department chairs. Respective open rates were 33.15% and 56.02%, far exceeding the industry average.

The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 471,895 page views.

This quarter, UC’s social team generated 492 posts on UB’s main channels, reaching 2.6M users and producing 151,291 total engagements, including 41,626 link clicks on UB content.

This quarter, UBNow readership remained strong with over 155,811 page views in Q2, and an open rate of 45.61% and a click rate of 7.13%.

This quarter, Driven to Discover produced three episodes and achieved 470 downloads. In all, 17 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 165 per episode.

This quarter, the True Blue website generated 2,132 page views and 10,658 web interactions. 14 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,783 clicks and 1,822 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 415 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 23 retail outlets (14 brick and mortar stores and 9 online retailers).

UB's Merit program continued strong this quarter – recognizing 28 UB students for their accomplishments. The student email open rate was 96%, and the student click-to-open rate was 70%, proving students are eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.