This quarter, UC had four campaigns currently live including reputation, WNY parents, international and domestic recruitment initiatives, resulting in over 32M impressions of UB ad content.

UC’s media relations team produced and edited 72 news releases, 6 media advisories and 7 tip sheets. Unique page views for News Center content totaled 194,689. Earned media (total news placements) was at 6,515. Faculty experts were quoted in 3,110 news stories.

One issue of Impact in Action was deployed externally to 3,259 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 194 VPS, deans and department chairs. Respective open rates were 40.6% and 68.6%, far exceeding the industry average.

Three issues of The UB Effect were deployed in Q3 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 41.1 (external) and 81.7 (internal).

The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 496,549 page views.

This quarter, UC’s social team generated 513 posts on UB’s main channels, reaching 2.9M users and producing 207,425 total engagements, including 75,437 link clicks on UB content.

This quarter, UBNow readership remained strong with over 180,870 page views, open rate of 45.00% and a click rate of 6.77%.

This quarter, Driven to Discover produced two episodes and achieved 346 downloads. In all, 19 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 166 per episode.

This quarter, the True Blue campaign website generated 2,169 page views and 17,759 web interactions. 13 True Blue content pieces (video, editorial and imagery) in UBNow generated 2,635 clicks and 5,689 page views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 436 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).

UB's Merit program continued strong this quarter – recognizing 4,307 UB students for their accomplishments. The student email open rate was 93%, and the student click-to-open rate was 65%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.