What’s New

Keep up to date with the latest previews, best practices and announcements from our branding initiative.

Paton named AMA higher ed marketer of the year
10/25/17
UB communications VP's achievements include leading the most comprehensive brand and identity strategy in the university's 176-year history, convening senior communicators council.
UB’s enrollment is trending upward
9/7/16
Applications to UB are up 10 percent over last year, and the freshman class could surpass 4,000 students for the first time.
UB Stadium to get new turf and field design; current turf to be repurposed for student recreational use
6/20/16
A new turf will be installed at UB Stadium this summer and Alumni Arena’s basketball court will be refinished – with both playing surfaces prominently featuring the new wordmark and new spirit mark for the UB Athletics department, as well as the interlocking UB logo.
Yearlong process led to brand strategy
4/12/16
Here is How UB developed its new identity and brand initiative.
Brand Council weighs in
4/12/16
Members of the President’s Brand Council talk about UB’s new brand strategy initiative and what it means for the university.
UB unveils new athletics logo
4/12/16
The new look for athletics is now more closely aligned with the university’s strengthened and cohesive academic identity.
Our Journey: the evolution of UB's new brand
4/12/16
“Our alumni, students, faculty and staff have all expressed a strong desire for the university to be much bolder in telling the world about what a great university UB is. Today, we embark on a new university-wide effort to do just that.”
UB ready to tell its story in a new way
4/12/16
UB is launching a new identity and brand strategy that tells the university's story in a more compelling and cohesive way.
Brand Master Class Video
3/28/19
Presenters: Ologie

What’s New

Division of University Communications

Consultation

Governance