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Division of University Communications

University at Buffalo (UB)

Division of University Communications

Identity and Brand

2/24/20 Strategy
2/24/20 Identity
2/24/20 Creative
5/19/16 Resources and Tools
11/19/24 Trademarks and Licensing
2/24/20 University Services

2/24/20 Strategy
2/24/20 Identity
2/24/20 Creative
5/19/16 Resources and Tools
11/19/24 Trademarks and Licensing
2/24/20 University Services

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Identity

Knowing our identity

Identity Index

8/1/19 Brand Identity Objectives
6/6/24 University Logo and Marks
5/23/24 Naming
12/11/23 Spirit Mark
8/7/19 UB Seal
10/28/24 UB Visual Identity System
11/10/22 Usage
7/3/19 Athletics
11/12/24 Student Group Logo
10/12/23 Celebratory and Anniversary Marks
9/14/22 True Blue Guide and Assets
10/19/23 Alumni Marks

The standards and guidance outlined within this site apply university-wide to all business practices.

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Identity

Division of University Communications

330 Crofts Hall
Buffalo New York 14260-4000

Consultation

6/9/23 Questions

Governance

4/12/16 Sponsorship and Governance
1/29/21 UB Senior Communicators

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