Delivering elevated digital experiences, building stronger relationships
Enterprise Constituent Relationship Management (eCRM) refers to a unified set of processes and supporting technologies used to facilitate the University’s interactions and digital experiences with members of the UB Community. This shared enterprise platform built using Salesforce’s Education Cloud enables cross-department collaboration and 360° visibility across the university. With improved access to accurate, timely and holistic information, we can create transformative and cohesive experiences to better serve our constituents and deepen our relationships with them.
Improved Visibility Across Departments: Increase transparency across the entire constituent lifecycle and eliminate silos of information with the adoption of a single, accurate and accessible source of constituent engagement data for all constituent groups.
Impactful Data Insights: Enable greater understanding of UB’s constituents to inform institutional and departmental decision-making in support of the university’s pursuit of its Top 25 Ambition through integrated interaction and engagement data.
Enhanced, Personalized Engagement: Ability to create tailored digital outreach and more meaningful interactions based on constituent preferences.
Greater Resource Alignment: Realize operational efficiencies to support student success, increase constituent engagement and improve university-wide coordination in digital communication.
Market-Leading Technology: UB joins a growing list of leading AAU peers that have already implemented Salesforce CRM and marketing solutions. The Salesforce CRM platform is ranked #1 in the world for CRMs due to its flexibility and ability to accommodate the needs of large and diverse organizations. In addition to collecting demographic data and tracking personal preferences, the Salesforce CRM platform offers tools for managing events, scheduling appointments, logging activities and supporting other types of interactions.
Our vision is to transform the student and all UB stakeholders' experience through an innovative CRM ecosystem that fosters exceptional experiences, impactful relationships, and seamless communication. We aim to empower learners, engage all stakeholders, and create a unified platform that deepens understanding, improves interactions, and promotes continuous improvement.
Community
Cultivate a sense of belonging that encourages collaboration and celebrates inclusivity.
Student Centered
Provide high quality, personalized communication to each student.
Planning Thoughtfully
Plan inclusively and consultatively for future projects; resourcing adequately and managing responsibly.
You are more than just a number. You have unique needs and interests. You expect individualized interactions. You belong to a connected community. You are not just a box that instructs you to pick me. You are bigger than any single label. You may have more than one affiliation with the university at any given time and your affiliations change over time.
You demand seamless, exceptional digital experiences supported by intelligent technology and coordinated processes. You deserve a unified engagement platform that meets you where you are and connects you with the right people in the right places at the right time. We get you and with our eCRM initiative, we are working towards that future.