Marketing Cloud build out continues while growing current pilot user portfolios. Preparing for enterprise adoption through systems and tools development, standardizing operations, governance, training and empowerment, and resource planning. (Ongoing).
Fall 2023
Marketing Cloud initial set up completed. First emails sent from Marketing Cloud by pilot unit users. (Complete).
Winter 2022
Marketing Cloud implementation launched March 2023. Initial scope includes pilot units that represent a variety of institutional communication and marketing needs. (Complete).
Fall 2022
Enterprise Digital Communication Strategy Committee convenes (Complete).
Enterprise Constituent Relationship Management