One issue of Impact in Action was deployed externally to 1,478 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 205 VPS, deans and department chairs. Respective open rates were 31.10% and 54.60%, far exceeding the industry average.
Regular readers included presidents, provosts, VPRs and chief diversity officers of major universities throughout the country.
The Impact in Action digital newsletter shares news about UB’s major research achievements with AAU and APLU peers, in an effort to strengthen UB’s reputation in academia.
| open rate | 54.80% |
| click rate | 10.00% |
| clicks per unique open | 18.30% |
| top performing | Slowing the aging process of your heart |
| top performing | New podcast asks where discovery begins |
| open rate | 31.10% |
| click rate | 2.90% |
| clicks per unique open | 9.20% |
| top performing | Slowing the aging process of your heart |
| top performing | New podcast asks where discovery begins |