FY2024 Quarter 1

Fiscal years at UB run July 1 to June 30.

  • Brand and Reputation
    7/18/24
    This quarter, UC's reputation and student recruitment advertising efforts resulted in over 560K impressions of UB ad content.
  • News and Earned Media
    1/9/24
    UC’s media relations team produced 100 news releases, media advisories and tip sheets. Unique page views for News Center content totaled 204,614. Earned media (total news placements) was at 7,524. Faculty experts were quoted in 3,959 news stories.
  • Impact in Action
    1/9/24
    One issue of Impact in Action was deployed externally to 1,478 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 205 VPS, deans and department chairs. Respective open rates were 31.10% and 54.60%, far exceeding the industry average.
  • The UB Effect
    1/9/24
    Three monthly issues of The UB Effect were deployed this quarter to an audience of elected officials, business leaders and internal leaders. The UB Effect earned average open rates of 59.60% and 31.90%, far surpassing the industry average.
  • UB Homepage
    1/9/24
    The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 534,337 page views.
  • Social Media
    1/9/24
    This quarter, UC’s social team generated 401 posts on UB’s main channels, reaching 3.2M users and producing 164,317 total engagements, including 11,958 clicks on UB content.
  • UBNow
    10/9/24
    This quarter, UBNow readership remained strong with over 154,838 page views, open rate of 39.10% and a click rate of 7.30%.
  • Driven to Discover Podcast
    1/9/24
    This quarter, Driven to Discover produced two episodes and achieved 236 downloads. In all, seven episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 115 per episode.
  • True Blue
    2/15/24
    This quarter, the True Blue campaign website generated 9,783 page views and 39,116 web interactions. Nine True Blue content pieces (video, editorial and imagery) in UBNow generated 4,760 clicks and 3,594 page views.
  • Trademarks & Licensing
    1/9/24
    This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 459 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).