University at Buffalo (UB)
Three issues of The UB Effect were deployed in Q3 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.7% (external) and 79.1% (internal), far surpassing the industry average.
The UB Effect is a monthly digital newsletter highlighting UB’s positive impact across the region and state.
| Number of issues | 3 |
| Issue Dates | 1/23/2024, 2/27/2024, 3/26/2024 |
| Internal Average | click rate | 7..8% |
| Internal Average | open rate | 79.1% |
| 1/23/2024 | click rate | 13.3% |
| 1/23/2024 | open rate | 84.7% |
| 2/27/2024 | click rate | 6.1% |
| 2/27/2024 | open rate | 80.8% |
| 3/26/2024 | click rate | 4.1% |
| 3/26/2024 | open rate | 71.9% |
| Number of issues | 3 |
| Issue Dates | 1/23/2024, 2/27/2024, 3/26/2024 |
| Combined click rate | 3.7% |
| Combined open rate | 31.7% |