This quarter, UC's reputation and student recruitment advertising efforts resulted in over 28M impressions of UB ad content.

UC’s media relations team produced and edited 61 news releases, 8 media advisories and 11 tip sheets. Unique page views for News Center content totaled 351,040. Earned media (total news placements) was at 10,209. Faculty experts were quoted in 5,647 news stories.

One issue of Impact in Action was deployed externally to 1,467 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 203 VPS, deans and department chairs. Respective open rates were 33.70% and 50.70%, far exceeding the industry average.

Three issues of The UB Effect were deployed in Q3 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.7% (external) and 79.1% (internal), far surpassing the industry average.

The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 532,263 page views.

This quarter, UC’s social team generated 400 posts on UB’s main channels, reaching 2.3M users and producing 99,519 total engagements, including 8,848 link clicks on UB content.

This quarter, UBNow readership remained strong with over 282,769 page views, open rate of 41.40% and a click rate of 6.50%.

This quarter, Driven to Discover produced three episodes and achieved 598 downloads. In all, 12 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 144 per episode.

This quarter, the True Blue campaign website generated 3,842 views and 15,942 web interactions. 17 True Blue content pieces (video, editorial and imagery) in UBNow generated 3,074 clicks and 2,571 views. 

This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 436 designs using UB logos and other marks. UC helped secure and manage placement of UB-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).

Our Merit pilot program is continuing strong – recognizing 4,715 UB students for their accomplishments. The student email open rate was 94%, and the student click-to-open rate was 63%, showing that they were eager to engage with the platform and its content.

UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.