Marketing and Communications Toolkit

The Student Life Marketing and Communications Toolkit provides a comprehensive resource to help support your unit's annual marketing initiatives. We have curated a set of best practices and university resources all in one convenient place.

On this Page:

Tools and Resources

Identity and Brand

University Communications provides many resources to guide you in your support of the Identity and Brand, including writing copy, the official color palette and typefaces, photos and video, graphic elements and more.

Web Editing

The University Communications UBCMS team provides many resources to guide you in your site maintenance, including UBCMS Basics, a Components Library, and additional training resources. 

Have a website or accessibility quesiton? Contact Katie Barnum

Accessibility

The university adheres to the Web Content Accessibilty Guidelines (WCAG) to provide an inclusive web experience for all of our users. This includes content, video captioning, alternative text, electronic document accessibility and more. 

Have a website or accessibility quesiton? Contact Katie Barnum

Submit a Request

Once you determine project scope with your marketing representative, submit the corresponding form. Your request will then be entered into the queue. Your representative will reach out to discuss the next steps and assign an appropriate timeline for completion of your project.

Most Student Life marketing expenditures for units have been centralized and are part of an annual approved budget. Your marketing representative will help you navigate spending your budgeted allocation in accordance with university procurement guidelines and policies.