Our brand attributes serve as an organizing principle for how we present the collective UB story by:
Here’s how we might categorize stories by brand attribute, ensuring we have a balance across all four attributes:
Purposeful Ambition | Radical Empathy | Bold Participation | Global Perspective | |
Student’s six-foot water- and solar-powered lens purifies polluted water | X | X | ||
Turning off Niagara Falls could yield insight on how waterfalls carve canyons | X | |||
Massive study provides detailed look at how Greenland’s ice is vanishing | X | X | ||
UB Dental brings smiles to Western New York vets | X | X | ||
June in Buffalo marks its 40th anniversary at the creative edge of contemporary music | X | X | ||
The FAFSA Project turns college dreams into reality | X | X | ||
Researchers surprise mouth fungus with sugary “Trojan horse” | X |