Style Notes

Subject.

Capture candid, realistic moments. Avoid overly posed or staged images. Strive to have subjects shown in a more personal and authentic manner.

Zoom image: An example image shot of a candid, authentic moment An example image shot of a candid, authentic moment.

Lighting.

Bright, natural, directional light is always preferred. Studio lighting should be subtle.

Zoom image: An Example of an image that has lots of natural light An Example of an image that has lots of natural light.

Framing.

Incorporating shots with negative space allows for the overlay of text in layouts.

Zoom image: An Example of an image shot with large amounts of negative space An Example of an image shot with large amounts of negative space.

Focus.

Use short depth of field and selective focus on tight and medium shots.

Zoom image: An Example of an image shot with short focus An Example of an image shot with short focus.

Abstract.

Objects, especially the architecture on campus, can be captured in a more abstract manner, focusing on details and nuances rather than the entire structure.

Zoom image: An example of an image that is of an abstract architectural detail An example of an image that is of an abstract architectural detail.

Composition.

To build a strong library, a mix of focus and framing, including tight, medium and wide shots, offers the best range of options for creative applications.

Zoom image: Tight framing An example of an image shot with tight framing.

Tight framing

Zoom image: Wide framing An example of an image shot with wide framing.

Wide framing

Zoom image: Medium framing An example of an image shot with medium framing.

Medium framing