Style Notes

Subject.

Capture candid, realistic moments. Avoid overly posed or staged images. Strive to have subjects shown in a more personal and authentic manner.

Lighting.

Bright, natural, directional light is always preferred. Studio lighting should be subtle.

Framing.

Incorporating shots with negative space allows for the overlay of text in layouts.

Focus.

Use short depth of field and selective focus on tight and medium shots.

Abstract.

Objects, especially the architecture on campus, can be captured in a more abstract manner, focusing on details and nuances rather than the entire structure.

Composition.

To build a strong library, a mix of focus and framing, including tight, medium and wide shots, offers the best range of options for creative applications.