Celebratory Marks

The unit can determine an appropriate timeline for usage. However, the mark must be decommissioned by the sixth month after the end of the year in which the milestone or event is being observed by the unit. For example, the university’s 175^th anniversary was observed through calendar year 2021, and all associated celebratory marks were decommissioned June 30, 2022.

The unit will receive one mark, which will be flexible enough to use in a wide variety of communications materials. No other orientations or versions may be created. Please adhere to the following guidelines:

• Do not lock these marks up with unit lockups or other identity elements.
• Observe extended clear space rules for all applications (see below).
• No other orientations or changes to these marks are permitted.
• Taglines should not be used in association with anniversary/celebratory marks.
• Usage of these marks on all merchandise should follow the normal trademarks review and approvals process.
• The celebratory mark is the only element that may be used in conjunction with a lockup.

There should be a minimum clear space equal to or greater than the height of three interlocking UBs around the entire perimeter of the celebratory graphic.

A functional descriptor of the anniversary may accompany the celebratory mark in printed and digital stationery only. For example, “The 50^th anniversary of the University at Buffalo Division of University Communications.” This descriptor, or other alternative statements, should not appear in any other communications or context.