The True Blue campaign is an ongoing internal communications strategy that connects UB students, faculty, staff, alumni and families, inspiring them to demonstrate pride while fostering engagement with the university. It highlights passionate people who show their pride every day, whether that’s through an outward expression of spirit, a commitment to service or a notable achievement.
Wearing blue on Fridays is still a university tradition to show our collective pride.
You are encouraged to use the True Blue ribbon graphic on communications that relate to the campaign, such as posters, digital displays, giveaways and merchandise, social media posts, and more. Marks are available in various sizes and orientations to meet different spatial and contextual needs.
Little Victor is an officially recognized trademark and a registered copyright of the University. This set of graphics is part of the True Blue initiative and available for use in a limited capacity across prideful marketing communications. As such, all versions will follow the same Trademarks and Licensing governance as other established trademarks.
These select Little Victor graphics are available for limited applications beyond social media to build pride and foster engagement within our community. Usage of these graphics is tightly regulated by University Communications and should always be employed in accordance with the following guidelines:
This suite of Little Victor graphics is available for use in digital applications, collateral, environmental signage and departmental gifts, commemorative items and other merchandise meant to instill pride with the university.
Examples may include:
Any time Little Victor is used, one of the following secondary references must be used: The University at Buffalo name, master brand mark, unit lockup, #UBuffalo, UBuffalo, #UBTrueBlue or a buffalo.edu web address. The initials UB, spirit mark and interlocking UB do not qualify as a secondary reference. A secondary reference requirement is not necessary for on-campus environmental applications as there are abundant secondary references present that localize the mark to the university.
Clear separation must be maintained between Little Victor and official names of units or programs, which could be misinterpreted as an official mark for that entity. This misinterpretation, coupled with repeated application, can lead to greater prominence, usage and recognition rather than the official brand extension or sub-brand lockup. However, Little Victor may be applied together or joined with the True Blue ribbon above.
University Communications is solely responsible for creating and managing all Little Victor graphics. Always use the provided artwork without modification. Do not add to, remove from, adjust or alter the elements in any way.
This is a full, 4+ color mark only and cannot be produced over black backgrounds or items to maintain the integrity of the design. Color blanks are also not permitted to substitute a color within Little Victor (ex. blue t-shirt). Designs will not be available in a one-color variation. Cropping is permitted in most applications, as long as the interlocking UB remains visible. As a reminder, Trademarks and Licensing must approve all Little Victor applications other than social media content and communications collateral. The designs cannot be applied on any items that are for sale, including fundraisers, through student groups or a university unit, and only may be used for free giveaways. All merchandise, including promotional items, will be subject to 13% royalty fees.
Little Victor must never be used in association with questionable or explicit content or content that disparages the university.
Complete the form below to request Little Victor graphics. You will be automatically directed to a page to download each version available
Assess the prideful events, content and communications you currently have in place or planned, and find ways of integrating True Blue graphics and language into them. True Blue spirit is not limited to one specific activity or context—it can be any example of pride in or excitement about UB, our community or our accomplishments.
When referencing True Blue in running copy or headlines, it should always appear in title case.
Evaluate your current web pages to look for logical places and pages to include a reference or button to the True Blue site. The modules serve as a pride-building connection and a prompt to share spirit. You can integrate the following shared content references as indicated below.
/content/shared/www/trueblue/modules/promotional-placement-modules
For use only on 'One Column' pages.
For use on ‘Three Column’ page templates, as well as ‘Six Column’ sections of column controls.
What makes you #UBTrueBlue?
For use in right sidebars and 'Three Column’ sections of column controls.
What makes you #UBTrueBlue?
Say 'Blue Cheese!' Capture True Blue memories at these spots, well-known for their scenic beauty and ideal photo ops.
A full suite of background images has been developed to share your True Blue pride whether you're working on campus or off.
This campaign aims to showcase the unique connections real people have to UB and the personal reasons they are proud to be part of our community. This PowerPoint template provides a framework to visually display such individuals. Instructional copy is also included to help you identify what makes an individual True Blue. You may choose to use this approach on digital displays, in departmental presentations or as printed flyers.
