Presenters: Ologie

This presentation, divided into two sections, dives deep into a range of topics to help ensure that our message, voice and look are on-brand and on-point.

Morning Session (Part 1) Index:

• [0:00–5:20] Review of Objectives
• [05:20–39:00] Messaging Map Discussion: creation process, successes, challenges and questions
• [39:00–1:29] Visual Language Review: understanding and incorporating the brand guidelines
• [1:29–2:25] Our Brand Voice and Tone in Action: key verbal elements of the evolved UB brand within our communications

Afternoon Session (Part 2) Index:

• [0:00–35:00] Communications Sharing: a look at what communicators have been working on
• [35:00–1:21] Building a Great Communication Brief: a walk-through of the aspects of developing future communications
• [1:21–1:47] Using Video in Compelling Ways: ten tips for creating or using video for storytelling
• [2:15 – 2:27] Understanding Audiences: tailoring content to intended audience groups 

Presenter:  Laura Silverman

Index:

• [1:49]   Course Welcome and Introduction
• [4:41]   Overview and definitions
• [5:55]    What we say: brand positioning, attributes, message map
• [10:24]   How we say it: brand expression, personality traits, Storytelling framework: Here is How
• [15:29]  Examples & Tips