Examples

When you put all the elements together, “Here is how” comes to life. These examples show how the rules and best practices outlined in the UB brand guidelines look, sound and feel in finished pieces. 

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Examples Index:

Viewbooks

Zoom image: 2021 UB Viewbook 2021 UB Viewbook.
2021 Undergraduate Viewbook  School of Nursing Viewbook
Zoom image: School of Nursing Viewbook School of Nursing Viewbook.
School of Nursing Viewbook  School of Nursing Viewbook
Zoom image: School of Social Work Viewbook School of Social Work Viewbook.
School of Social Work Viewbook  School of Social Work Viewbook

Postcards, Flyers and Posters

Zoom image: Here to Career Handout Here to Career Handout.
Here to Career Handouts
Zoom image: Inquiry Postcards Inquiry Postcards.
Inquiry Postcards
Zoom image: Reasons to celebrate poster Reasons to celebrate poster.
Reasons To Celebrate Poster
Zoom image: Yield Postcards Yield Postcards.
Yield Postcards
Zoom image: Capen1 Banner Capen1 Banner.
1Capen Banner

Brochures, Guides and Reports

Zoom image: Wellness Lookbook Wellness Lookbook.
Wellness Lookbook
Zoom image: SOM Strategy and Impact Report SOM Strategy and Impact Report.
School of Management Strategy and Impact Report
Zoom image: Boldly Buffalo Report to Donors Boldly Buffalo Report to Donors.
Boldly Buffalo Campaign Donor Report
Zoom image: Ruth Bader Ginsburg Event Program Ruth Bader Ginsburg Event Program.
Ruth Bader Ginsburg Event Program
Zoom image: Orientation Guide Orientation Guide.
Orientation Guide
Zoom image: Pharmacy Rankings Pharmacy Rankings.
School of Pharmacy Rankings

Newsletters and Magazines

Zoom image: At Buffalo Spring 2019 At Buffalo Spring 2019.
At Buffalo Spring 2019
Zoom image: Buffalo Pharmacy Magazine 2021 Buffalo Pharmacy Magazine 2021.
Buffalo Pharmacy Magazine 2021
Zoom image: UB Honors Today Spring 2019 UB Honors Today Spring 2019.
Honors Today Spring 2019
Zoom image: GSE Learn Spring 2021 GSE Learn Spring 2021.
Learn Spring 2021
Zoom image: UB Health Impact Winter 2021 UB Health Impact Winter 2021.
UB Health Impact Winter 2021
Zoom image: College Matters Magazine College Matters Magazine.
College Matters Spring 2017
Zoom image: Buffalo Engineer Magazine 2021 Buffalo Engineer Magazine 2021.
Buffalo Engineer 2021
Zoom image: UB Neighbor Spring 2020 UB Neighbor Spring 2020.
UB Neighbor Spring 2020

Advertising

Zoom image: Digital display ad Digital display ad.
Zoom image: Digital display ad Digital display ad.
Zoom image: Digital Display Digital Display.
Zoom image: Mobile ad about fighting cancer Mobile ad about fighting cancer.
Zoom image: Mobile ad about AI helping to lower diabetes rates Mobile ad about AI helping to lower diabetes rates.
Zoom image: Mobile Facebook ad about Jelyse Williams Mobile Facebook ad about Jelyse Williams.
Zoom image: Mobile Facebook ad about climate change Mobile Facebook ad about climate change.
Zoom image: Mobile "Here is How" ad Mobile "Here is How" ad.
Zoom image: Mobile ad about eradicating "forever chemicals" Mobile ad about eradicating "forever chemicals".
Advertising Tip Sheet

Click here to view our advertising tip sheet.

Integrated Campaign

Zoom image: Student Life True Success Campaign Student Life True Success Campaign.
True Success Campaign
Zoom image: Academic integrity campaign poster Academic integrity campaign poster.
Academic Integrity Campaign
Zoom image: UB First-Generation Poster Campaign UB First-Generation Poster Campaign.
UB First-Generation Poster Campaign

Environmental Graphics

Walkway bridge signage on academic spine, North Campus.

 Walkway bridge signage on academic spine, North Campus.

Walkway bridge signage at UB’s Business and Entrepreneur Partnerships, Center of Excellence in Bioinformatics and Life Sciences.

 Walkway bridge signage at UB’s Business and Entrepreneur Partnerships, Center of Excellence in Bioinformatics and Life Sciences.

Walkway bridge signage near the Student Union, North Campus.

 Walkway bridge signage near the Student Union, North Campus.

Bus shelter signage for the public helath education of COVID-19-related health practices and rules on campus.

 Bus shelter signage for the public helath education of COVID-19-related health practices and rules on campus.

UB-branded Zip Car on the North Campus.

 UB-branded Zip Car on the North Campus.

UB Bikeshare program bicycles emblazoned with the spirit mark and signature blue and white colors.

 UB Bikeshare program bicycles emblazoned with the spirit mark and signature blue and white colors.

UB Bikeshare program bicycles emblazoned with the spirit mark and signature blue and white colors.

 UB Bikeshare program bicycles emblazoned with the spirit mark and signature blue and white colors.

UB Bikeshare program bicycles emblazoned with the spirit mark and signature blue and white colors.

 UB Bikeshare program bicycles emblazoned with the spirit mark and signature blue and white colors.

Branded elevator wraps located in Capen Hall.

 Branded elevator wraps located in Capen Hall.

Natural Sciences Complex elevator wraps designed by the College of Arts and Sciences and based on elevator wraps in Capen Hall.

 Natural Sciences Complex elevator wraps designed by the College of Arts and Sciences and based on elevator wraps in Capen Hall.

UB-branded signage in the Natural Sciences Complex, a collaboration between the College of Arts and Sciences and the Department of Chemistry.

 UB-branded signage in the Natural Sciences Complex, a collaboration between the College of Arts and Sciences and the Department of Chemistry.

UB-branded signage in the Natural Sciences Complex, a collaboration between the College of Arts and Sciences and the Department of Chemistry.

 UB-branded signage in the Natural Sciences Complex, a collaboration between the College of Arts and Sciences and the Department of Chemistry.

UB-branded signage in the Natural Sciences Complex, a collaboration between the College of Arts and Sciences and the Department of Chemistry.

 UB-branded signage in the Natural Sciences Complex, a collaboration between the College of Arts and Sciences and the Department of Chemistry.

Window graphics of chemistry equations in the Natural Sciences Complex.

 Window graphics of chemistry equations in the Natural Sciences Complex.

Window graphics of chemistry equations in the Natural Sciences Complex.

 Window graphics of chemistry equations in the Natural Sciences Complex.

Here to Career wall graphic in Capen Hall.

 Here to Career wall graphic in Capen Hall.

School of Nursing seating area located in Wende Hall.

 School of Nursing seating area located in Wende Hall.

UB Libraries pickup locker system outside the Lockwood Memorial Library.

 UB Libraries pickup locker system outside the Lockwood Memorial Library.

UB Libraries pickup locker system outside the Lockwood Memorial Library.

 UB Libraries pickup locker system outside the Lockwood Memorial Library.

UB Libraries pickup locker system outside the Lockwood Memorial Library.

 UB Libraries pickup locker system outside the Lockwood Memorial Library.

“Revolution: Civil Rights at UB, 1960-1975” was an exhibition located in the Silverman Library that documented the social transformation that occurred at UB and around Buffalo. It was organized by the UB Office of Inclusive Excellence, the UB Libraries and the UB Honors College.

 “Revolution: Civil Rights at UB, 1960-1975” was an exhibition located in the Silverman Library that documented the social transformation that occurred at UB and around Buffalo. It was organized by the UB Office of Inclusive Excellence, the UB Libraries and the UB Honors College.

“Revolution: Civil Rights at UB, 1960-1975” was an exhibition located in the Silverman Library that documented the social transformation that occurred at UB and around Buffalo. It was organized by the UB Office of Inclusive Excellence, the UB Libraries and the UB Honors College.

 “Revolution: Civil Rights at UB, 1960-1975” was an exhibition located in the Silverman Library that documented the social transformation that occurred at UB and around Buffalo. It was organized by the UB Office of Inclusive Excellence, the UB Libraries and the UB Honors College.

“Revolution: Civil Rights at UB, 1960-1975” was an exhibition located in the Silverman Library that documented the social transformation that occurred at UB and around Buffalo. It was organized by the UB Office of Inclusive Excellence, the UB Libraries and the UB Honors College.

 “Revolution: Civil Rights at UB, 1960-1975” was an exhibition located in the Silverman Library that documented the social transformation that occurred at UB and around Buffalo. It was organized by the UB Office of Inclusive Excellence, the UB Libraries and the UB Honors College.

UB Athletics’ Bull Pen Club redesign includes full-wrap wall graphics featuring UB Athletics photography and branded marks.

 UB Athletics’ Bull Pen Club redesign includes full-wrap wall graphics featuring UB Athletics photography and branded marks.

UB Athletics’ Bull Pen Club redesign includes full-wrap wall graphics featuring UB Athletics photography and branded marks.

 UB Athletics’ Bull Pen Club redesign includes full-wrap wall graphics featuring UB Athletics photography and branded marks.

UB Athletics’ Bull Pen Club redesign includes full-wrap wall graphics featuring UB Athletics photography and branded marks.

 UB Athletics’ Bull Pen Club redesign includes full-wrap wall graphics featuring UB Athletics photography and branded marks.

UB-branded backdrop featuring a step-and-repeat of the master brand mark and enlarged university crest.

 UB-branded backdrop featuring a step-and-repeat of the master brand mark and enlarged university crest.

A photo mural in the newly remodeled lobby on the fourth floor of Crofts Hall.

 A photo mural in the newly remodeled lobby on the fourth floor of Crofts Hall.

A photo mural in the newly remodeled lobby on the fourth floor of Crofts Hall.

 A photo mural in the newly remodeled lobby on the fourth floor of Crofts Hall.

UB-branded wallpaper installed in the Student Accounts office in Crofts Hall.

 UB-branded wallpaper installed in the Student Accounts office in Crofts Hall.

UB-branded wallpaper installed in the Student Accounts office in Crofts Hall.

 UB-branded wallpaper installed in the Student Accounts office in Crofts Hall.

Branded wall graphics located at UB’s Human Resources office in Townsend Hall.

 Branded wall graphics located at UB’s Human Resources office in Townsend Hall.

Branded wall graphics located at UB’s Human Resources office in Townsend Hall.

 Branded wall graphics located at UB’s Human Resources office in Townsend Hall.

Branded wall graphics located at UB’s Human Resources office in Townsend Hall.

 Branded wall graphics located at UB’s Human Resources office in Townsend Hall.

Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

 Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

 Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

 Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

 Interior of the Center of Excellence in Bioinformatics and Life Sciences building.

Branded portal display in UB’s Center for Computational Research.

 Branded portal display in UB’s Center for Computational Research.
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Environmental Brand Guidelines

Click here to learn more about environmental brand guidelines.

Email

Welcome Back Email Invitation.
Welcome Back Email
UBIT e-newsletter.
UBIT Newsletter
Impact in Action.
Impact in Action
Email Templates

Click here for more information on email templates.

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