Though Sanborn, N.Y.-based KATZ Americas is the largest manufacturer of custom beverage coasters in North and South America, the small company lacked sophisticated engineering capabilities to improve the gang run print operation that combines multiple, smaller orders. Company leaders knew that their “guessing game” approach to arranging a complexity of jobs was a hindrance to keeping pace with increasing business opportunities. UB TCIE was KATZ Americas’ avenue to university expertise, and ultimately to avoiding growing pains.