Our Social Channels
How UB uses social media channels from an institutional perspective
Facebook: The Big Rocks
- Biggest news and most engaging stories
- Showcasing breakthroughs, headlines and milestones
- Prideful outcomes that matter to our communities
Instagram: Campus Life and Updates
- Inspiring moments, places and people
- Glimpse of life at UB; showcase culture
- Visually stunning look at campus and community
- Info and updates that matter to students
LinkedIn: Updates for Alumni, Employees
- Big news, breakthroughs and milestones
- Thought leadership
- Matters to the community
- Largest community base
TikTok: Celebrating Campus Culture
- Student-focused content and trends
- Fun, inside look at campus life
- Building pride and community
X/Twitter: Real-Time Updates
- Highlighting students and faculty; individual achievements
- Recapping events and outcomes
- One-on-one conversation and real-time updates
- Through strategic hashtags, easy to build community and extend our reach
YouTube: Visual Storytelling
- In-depth look at biggest stories
- Updates on campus life