Successful social media accounts have strong, well thought out strategies. We ensure your success by leading you through our planning process before you commit to a social media channel.
Open communication is at the heart of social media. Most users not only expect to be able to comment on your pages, but to also be answered when they take the time to do so. Learn when to show love, when to ignore and, when to seek help for issues.
Before you share a UBCMS page to social media, consider how it will display on the platform. By using a compelling image and headline, you can help enhance the performance of your content on social.
UB's SmugMug is a great resource to find photos for your social media content. Follow the instructions below to download images that are appropriately sized for your social pages.
We all share the responsibility to ensure that our communications on social media are authentic and in alignment with our values of inclusion, diversity, anti-racism and equity so that everyone feels welcome at UB.
To truly be inclusive, social media practitioners must follow accessibility best practices to ensure that all content is available for as many people as possible.
When used correctly, emojis can convey emotion, provide context and help you engage and connect with your community. When choosing emojis for your content, keep these best practices in mind.
Whether you're using social media to promote the university, your work, or just connect with family and friends, we pulled together some best practices to help employees who may have questions about utilization, based on the purpose of the account.
