Typeface Families

Used together, these three typefaces create a clear hierarchy while making our content legible and engaging.

  • Sofia Pro
    8/2/19
    Sofia Pro is our sans-serif family and a workhorse for our communications.
  • More Pro
    8/2/19
    More Pro is our serif family, performs well at small sizes, in longer-form text and in more sophisticated situations.
  • Freeland
    8/2/19
    Freeland is our display face, should appear sparingly, in headlines only.

Related Resources

  • Usage
    8/1/19
    Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
  • Substitutes
    8/1/19
    For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
  • Samples
    9/29/21
    See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.