The guidance in this section pertains to UB Athletics primary marks, wordmarks and team lockups.
A special set of wordmarks is available for use at a small scale. These adjusted versions should be used for any application 3 inches wide or smaller. Use good judgment to ensure legibility. A mark that is too small serves no communicative function.
Regular-size version for applications larger than 3 inches.
Small-scale version for applications 3 inches and smaller.
Adequate clear space of one-half the letter height should be observed around the spirit mark and wordmarks in all uses.
x = 1/2 cap height
Please be aware that proper clear space on merchandise may differ from the guidance here. Contact UBTrademarks@buffalo.edu for more information.
Athletics marks can be used in the following color combinations. However, the combination of UB Blue on Townsend Gray is not suitable for digital applications, as it does not meet accessibility requirements. It should be reserved for print applications such as limited-edition apparel.
UB Blue on Hayes Hall White
Hayes Hall White on UB Blue
UB Blue on Townsend Gray (print and apparel only)
Hayes Hall White on Townsend Gray
Bulls Black on Hayes Hall White
Bulls Black on UB Blue
Hayes Hall White on Bulls Black
UB Blue on Bulls Black