Brand Extensions

University divisions, colleges, schools, offices and administrative units are highly visible and should always be tied directly to the master brand lockup.

Within the university visual identity system, such units may only have one lockup (“logo”), which is created and maintained by University Communications. Lockups are the only permissible way to represent these groups with official trademarks. No other graphic, logo or designed permutations of the name that deviate from this construction may be used.

The unit may represent itself in plain type and rely on the university master brand mark to show affiliation. If more than one brand extension or sub-brand lockup is represented, please use the university master brand lockup and recognize the units in plain type. If the sub-brand lockups derive from the same unit, the brand extension may be leveraged and sub-brand units should be reflected in plain text.

Additionally, a sub-brand may choose to remove the brand extension and affiliate with the university by displaying the masterbrand mark and the unit or department in plain type only. With this arrangement, the brand extension unit should be clear and it must be pre-approved by the senior communicator.

New lockup creation must be coordinated through the unit's senior communicator, in collaboration with University Communications.

University Communications is responsible for creating and managing all of UB’s lockups. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.

You can review rules for usage here, and contact University Communications with questions.

There are three categories of Brand Extensions:

Colleges and Schools

Some examples include:

School of Engineering and Applied Sciences
Graduate School of Education
School of Management
School of Social Work

Divisions

Some examples include:

Division of Athletics
Division of University Communications
Student Life

Offices and Administrative Units

Some examples include:

Office of the President
Educational Affairs
University Shared Governance
Division of University Advancement
International Education
Undergraduate Academic Advisement
UB Information Technology
Vice President for Finance and Administration

An easy 2 step process.

1. Fill out the form

Once you complete the form:
- You will immediately be sent to a page where you can download your brand extension lockup
- Your unit’s senior communications representative will be notified and if you need help, they can assist you with any use-related questions that you may have.

2. Download your brand extension

Brand Extension Request Form