Building Your Strategy
Successful social media accounts begin with a strong strategy.
As you build yours may want to consider:
- How social media will fit into your marketing strategy
- Whether (and where) your audience expects to find your content on social media
- Whether there is already a UB account devoted to providing similar content
- Partnering with an existing account, rather than creating a new one, may help you reach more people with less effort by leveraging their established follower base
- Partnering with an existing account, rather than creating a new one, may help you reach more people with less effort by leveraging their established follower base
- Whether you have both the content and time to maintain a channel
- Working closely with your unit’s Social Media Lead as you build your strategy. They will be accountable for anything that happens on your social media accounts
Social Media Directory
Looking for an account to partner with instead of creating a new one? Review our UB Social Media Directory.
Get Started
Fill out the Social Media Strategy Worksheet
Our UB Social Media Strategy Worksheet helps ensure your success by leading you through our planning process before you commit to a social media channel.
Review our Best Practices
There are so many things to be aware of when building a strategy. These UB best practices are filled with rich information that will enhance your knowledge and skills.
Familiarize yourself with our Guidelines
It’s important to know the expectations before you start. Spend some time getting up to speed with UB’s Social Media Guidelines.
Submit Worksheet
Once you've completed your Strategy Worksheet, submit it to University Communications for review, using the form below.
Need assistance with your overall social media strategy? Tell us how we can help.
UC will review your strategy/request and provide feedback and/or next steps, typically within 2-3 weeks.