Marketing and Communications
The Student Life Marketing and Communications team provides experienced leadership and a creative vision for university and unit level initiatives. With our focus on students, we work with our divisional units and the university to enhance and showcase the student experience.
Student Life Marketing and Communications:
Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven marketing campaigns, we consult with and guide units throughout Student Life to help them achieve their communications goals, and we represent Student Life as a member of UB’s senior communicators groups.
Our communication team assists units in navigating their marketing and communication results; including developing compelling strategies, formulating new ideas through brainstorming sessions, and executing student-facing campaigns. Units are partnered with a marketing team representative to work collaboratively on a successful annual marketing strategy.
Communications Problem-Solvers
Our team has works on extensive projects such as multi-media marketing campaigns as well as constructing 200-page websites.
Our process includes creating and developing original content, managing production, and developing communication strategies. From brainstorming and creative direction, our team is able to ensure that projects are handled efficiently and effectively.
Let us bring your creative vision to life. From video, photography, print, and graphics, our teams are highly experienced in these areas. We are also skilled in the UB Content Management System (CMS) and university-approved social media channels.
Need to confirm your unit marketing representative? Contact Erin Dengler.
The Student Life Marketing and Communications team can support your needs across five main strategic categories: design, photography, social media, videography and websites. See below for details on how you can work with us to develop an effective communication plan for your unit.
Social Media
Social media is most effective when it’s part of a well-planned, goal-driven strategy. Student Life’s official social media channels, known as the UBuffalo Student Experience, connects students to events, services, and resources that help them thrive, balancing timely info with engaging content to keep students informed, motivated, and involved.
We curate content from all Student Life units, and coordinate with University Communications, academic departments, and student-service offices across UB. Over the years, we've become a trusted source of fun and information by engaging students from the perspective of a peer.
- Standard Social Posts
Submit requests for simple posts to share important updates, event promotions, and department initiatives.
Need Something More?
- Creative and Complex Content
We’ll work with you to further improve existing content to better engage students (quizzes, contests, videos etc) - Live Event Coverage
If your event has a strong visual component, boost student engagement by having our team cover your event in real-time through Instagram Stories or Reels. - Student Takeovers
Feature a student perspective by having a student host a takeover of our Instagram Account, sharing experiences and behind-the-scenes moments.
Social Media Requests
Contact your marketing representative to coordinate with our digital media associate for your social media needs.
Social media requests for the fall semester should be submitted by August 1. Spring semester needs by January 1.
All social media requests must be submitted through the Social Media Request form.
Once you determine project scope with your marketing representative, submit the corresponding form. Your request will then be entered into the queue. Your representative will reach out to discuss the next steps and assign an appropriate timeline for completion of your project.
Most Student Life marketing expenditures for units have been centralized and are part of an annual approved budget. Your marketing representative will help you navigate spending your budgeted allocation in accordance with university procurement guidelines and policies.
Student Life
University at Buffalo
252 Capen Hall, North Campus
202 Michael Hall, South Campus
Buffalo, NY 14260
Team and Resources
Each Spring, Student Life Marketing and Communications awards an undergraduate senior student with the Gregory Capasso Memorial Award for Creative Writing. The recipient spends the semester as a student writer/editor within the department and is awarded a stipend for their work.
Qualifications for the award include:
- Desire to pursue a career in writing, editing, marketing, communications or a similar field.
- Posses strong oral, written and verbal communication skills.
- Ability to write creative copy in the form of editorial articles, website features, video scripts, promotional marketing materials and more.
- Ability to prioritize effectively and to work independently.
About Gregory Capasso:
Gregory Capasso, a State University of New York at Buffalo student who, after spending a semester studying in England, was returning home on December 21, 1998 with 258 other passengers on Pan American flight #103, when a terrorist bomb caused it to explode over Locherbie, Scotland, killing everyone aboard. Gregory’s friends and family have made gifts sufficient for the endowment of a memorial fund to perpetuate his memory.
Vice President Brian Hamluk and 2025 Capasso Award winner Emmanuella Appiah.
Previous Recipients:
2025 - Emmanuella Appiah
2024 - Brandon Fowler-Varon
2023 - Grace Osaba
2022 - Mallory Drews
2020 - Justin Downey
2019 - Paige Barnes
Our leadership and staff collaborate with University Advancement, the UB Alumni Association and Corporate and Foundation Relations, to effectively coordinate donor development, alumni engagement, and sponsorship opportunities within Student Life providing value and support to our many student-centered initiatives.