Marketing and Communications

Social Media Post Request

Social media is one of many ways Student Life programs, events, and services can be shared with our UB Community. Follow the request process below to share timely information on UB Student Experience – Student Life's divisional social media accounts.

New Request Process for Spring 2024

We have updated our process to make our social media post request process as easy and efficient as possible.

Please read the updates below and work with your BEATS rep if you have any questions.

#UBuffalo Social

Step 1. Calendar Reservation

These spreadsheets will be used to forecast/reserve dates in the content calendar for our divisional social media accounts.

Fall Social Media Calendar
Spring Social Media Calendar
Summer Social Media Calendar

Step 2. Submit Details

Rolling Monthly Deadlines

Deadlines will typically be during the 2nd last week of each month. Specific dates will be emailed to all Student Life marketing representatives.

[Updated: Jan 2024] Submit details about your program/event/service that will be used to write and support social media posts. This information will be submitted via the new columns in the Reservation Spreadsheets: Post Text, Post Link, and Post Image(s).

Additional context can be added to the "Notes" column.

Best Practices

More than Social Media Images Copy Our Platforms

Copy

On our social media accounts, we strive to convey a tone and voice that we describe as "smart college friend" - a fellow student who happens to have all the answers. Authoritative, supportive, encouraging, and caring.

Though we will always adjust the submitted copy, following some best practices can improve all of your marketing efforts:

  • Speak TO students, not about students. Write all of your marketing materials as if you're talking to a student, not a colleague.
  • Avoid overused phrases such as "join us...." or "Don't forget..."
  • Try starting your copy with an action or facts:
    • An action: "Listen in weekly to the LEAD On! Podcast - a journey through others' leadership experience so that you can discover your own."
    • Facts: Did you know that most people today find their jobs through networking? Learn how to go beyond networking and make professional friends."
  • Instead of asking questions, try to use active language:
    • Question: "Do you hate applying for jobs? Make an appointment at the Career Design Center and make it easy peasy."
    • Active: Applying for jobs can be as exciting as watching paint dry. Make an appointment at the Career Design Center and learn how to make it as easy and fun as possible
  • Ask yourself the following questions:
    • How would a 19-year-old college student tell their friend about this?
    • Would I want to read this social post and click on this link?