The mission of the UB Alumni Association, a separate 501(c)(3) organization, is to increase engagement and pride among UB alumni. The UB Alumni Association has constituent alumni groups that represent alumni of various university schools and units. The UB Alumni Association and these affiliated constituent associations must use official lockups as shown below, based on their legal and financial affiliation with the university. These lockups are to be used when communicating to constituents on behalf of alumni associations or wherever formal representation is necessary to represent the work of the association, as opposed to the university or the Office of Alumni Engagement.
Alumni Association marks should not be used with unit-based brand extensions or sub-brand lockups. It is important to retain unit identity separation and avoid repetition in applications.
Christine Torre cmtorre@buffalo.edu and Kristin Lowe klowe@buffalo.edu.