Master Brand Alumni Marks
The master brand lockup will always be the primary identifier for the university and should be used consistently on external-facing materials and promotional items for our broader alumni audiences. However, a customized alumni mark has been developed to be used when communicating specifically with an alumni audience, and for situations and applications with limited space, such as on merchandise, when it may be more suitable to state “alumni” in conjunction with the master brand lockup. This is an entirely self-contained mark; extended clear space should be observed around its perimeter.
- Usage: Limited-space applications including promotional items and merchandise, as well as environmental signage
- Audience: Broadest alumni audience, external applications
- Clear space: Extended clear space
Usage Guidance
- No alterations, additions, substitutions or other unit references are permitted within this mark. This includes changing the color, size or format. It also includes adding visual effects such as shadowing, 3D treatments, etc.; incorporating other graphical or text elements to form a new mark; or filling the mark incorrectly over or under another design, type, heavily patterned background or photographic element.
- The proportion, order and spacing shown here must be maintained in all applications.
- Extended clear space guidance must be followed.
Embroidery on merchandise may be subject to alternate size requirements.
Master Brand Alumni Marks
Primary Lockup
Secondary Lockup
Horizontal Lockup
Stacked Lockup
Color Block Variations
Standard Color Block
Primary Lockup
Secondary Lockup
Horizontal Lockup
Stacked Lockup
Reversed Color Block
Primary Lockup
Secondary Lockup
Horizontal Lockup
Stacked Lockup
Carefully consider materials and colors
This set of color block marks includes a version with a white border for use on items that require visual separation. When using these marks, it’s important to select materials that provide sufficient contrast for maximum legibility.
Acceptable
Acceptable
Complicated background impedes legibility of the mark
Notice how the color of the item influences the mark chosen for the project. Please be certain sufficient contrast exists for clarity.
Unit Identities
Master brand alumni marks, including the color block versions, should not be used with unit-based brand extensions or sub-brand lockups. It is important to retain unit identity separation and avoid repetition in applications.
To access the full suite of master brand alumni marks, please contact Kristin Lowe, klowe@buffalo.edu.
If you are unsure which mark to use in your communications, please contact the senior communicator assigned to your unit.