Patterns

Patterns can be used to represent the “how” of our platform, conveying the collaborative and inclusive nature of UB using interconnected lines that express the connections between our students, faculty and staff.

They work best as textural images in instances such as divider pages, backgrounds or interior covers. Patterns can also be cropped to fit a specific area of a design. You are not required to use the entire pattern.

Click the "Download patterns" button to access all patterns shown below. Patterns 1 through 7 are provided as UB Blue linework on a Hayes Hall White background (as shown) and as Hayes Hall White linework on a UB Blue background.

Any of our UB brand colors can be substituted, however the solid background behind the linework must appear in either UB Blue, Hayes Hall White, Baird Point or Townsend Gray, with the exception of Pattern 8, which must be used as provided.

Patterns over photography

Patterns 1-7 can also be used as a tinted overlay.
See our Examples page.

Download patterns

Patterns 1-6

Patterns 1-6 can be made less complicated by removing lines within the pattern. You are also not required to use the entire pattern. Cropping is permitted.

1

Zoom image: Pattern 1. Pattern 1.

2

Zoom image: Pattern 2. Pattern 2.

3

Zoom image: Pattern 3. Pattern 3.

4

Zoom image: Pattern 4. Pattern 4.

5

Zoom image: Pattern 5. Pattern 5.

6

Zoom image: Pattern 6. Pattern 6.

Patterns 7 and 8

Due to the complex nature of Patterns 7 and 8, we do not allow editing of the linework. Cropping is permitted.

Color modification beyond what is shown for Pattern 8 is not allowed.

7

Zoom image: Pattern 7. Pattern 7.

8

Zoom image: Pattern 8 in UB Blue. Pattern 8 in UB Blue.
Zoom image: Pattern 8 in Townsend Gray. Pattern 8 in Townsend Gray.
Zoom image: Pattern 8 in Baird Point. Pattern 8 in Baird Point.