This guidance is primarily focused on the spirit mark and crest (laurel seal). The interlocking UB may be used as a design element, but only in very limited applications and should only be done in consultation with University Communications (UC).
The secondary reference requirement is not necessary for on-campus environmental applications as there are abundant secondary references present that localize the mark to the university. The use of secondary references in high-profile on-campus locations (e.g., athletic spaces) is strongly encouraged and in some cases will be required, particularly when the space is likely to be photographed or video recorded for external use.