Usage Guidance
Please review the usage guidance, including all permissible configurations and clear space rules, before downloading and using the logo templates.
On this page:
Merchandise
Please be aware that merchandise guidance, including proper clear space, may differ from the instructions below. Contact UBTrademarks@buffalo.edu for more information.
Permitted Configurations and Specifications
Horizontal Configurations
One-Line Horizontal Configuration
- Horizontal alignment: equal to the width of the bull’s eyebrow between the right edge of the emblem and the group name
- Vertical alignment: baseline of the group name is even with the baseline of TM and the cap height is halfway up the bull’s horns
- Required font: Arial Regular
- Suggested point size: 46pt
Two-Line Horizontal Configuration
- Horizontal alignment: equal to the width of the bull’s eyebrow between the right edge of the emblem and the group name
- Vertical alignment: baseline of the group name aligns to the apex of the bull’s cheekbones and the cap height is halfway up the bull’s horns
- Required font: Arial Regular
- Suggested point size: 37pt (40pt leading)
Three-Line Horizontal Configuration
- Horizontal alignment: equal to the width of the bull’s eyebrow between the right edge of the emblem and the group name
- Vertical alignment: baseline of the group name is even with the bottom edge of the bull’s head and the cap height is even with the baseline of UBuffalo
- Required font: Arial Regular
- Suggested point size: 28pt (30pt leading)
Stacked Configurations
One-Line Stacked Configuration
- Horizontal alignment: group name is centered under the emblem
- Vertical alignment: equal to the height of the bull’s horns between the bottom of the emblem and the cap height of the group name
- Required font: Arial Regular
- Suggested point size: 46pt
Two-Line Stacked Configuration
- Horizontal alignment: group name is centered under the emblem
- Vertical alignment: equal to the height of the bull’s horns between the bottom of the emblem and the cap height of the group name
- Required font: Arial Regular
- Suggested point size: 37pt (40pt leading)
Three-Line Stacked Configuration
- Horizontal alignment: group name is centered under the emblem
- Vertical alignment: equal to the height of the bull’s horns between the bottom of the emblem and the cap height of the group name
- Required font: Arial Regular
- Suggested character size: 28pt (30pt leading)
Clear Space Rules
Adhering to prescribed clear space rules around UB marks is necessary to maintain legibility, ensure consistent presentation and maximize impact. When there is insufficient space between a university or unit mark and other elements, the latter could be misconstrued as part of the university’s or unit’s visual identity, and the resulting combination could mistakenly be perceived as an alternative mark or logo.
Clear Space
For design applications (e.g. printed collateral, digital applications and merchandise) which feature only a single student group logo, a space equal to the height of one pentagon must be observed around the entire perimeter of the mark. No other mark or element can cross into this space.
Extended Clear Space
For any application that uses additional UB marks or external logos in conjunction with the student logo on a single piece, a space equal to the height of three pentagons must be observed around the entire perimeter of the mark. No other mark or element can cross into this space. Extended clear space should also be used when co-branding with another UB entity or external organization.
