Download UB Logos, Marks and Graphics

Having determined exactly where your unit fits into our brand identity architecture, you can download a high-resolution file of the appropriate lockup, as well as our graphic elements and the “Here is how” mark.

University Communications is responsible for creating and managing all of UB’s lockups.

Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.
 
You can review rules for usage here, and contact University Communications with questions.

File Format Tip Sheet

Review this file format tip sheet to help you select the right files for use in your project.
 

Logos, Lockups and Marks

Type

Description

Sample

  • Primary Lockup
  • Secondary Lockup
  • Horizontal Lockup
  • Stacked Lockup
  • Includes all color profiles
    and sizes
UB Master Lockup Download.
  • Primary Lockup
  • Secondary Lockup
  • Horizontal Lockup
  • Stacked Lockup
  • Single Line Lockup
  • Includes all color profiles and sizes
UB Master Lockup with SUNY Modifier Download.

UB Secondary Academic Mark—Crest

  • UB Crest
UB Crest.
  • Variations on the Interlocking UB
Interlocking UB.
  • Variations on Spirit Mark
UB Spirit Marks Download.
  • Brand Extensions
An example of a brand extension lockup.
  • Sub-Brand
An example of a sub-brand lockup.

Graphic Elements

Type

Description

Sample

Download

  • Letters
  • Numbers
Graphic Elements: Bullets.

Social Media Icons

  • Includes icons for print and digital use
Social Media Icons.
  • Three levels of complexity, from simple to busy.
Graphic Elements: Patterns.
  • Here is How
  • I Am How

 

Graphic Elements: Here is How.
  • Smoke-free icon

 

Smoke-free policy graphic.