File and Color Format Tip Sheet

Review the descriptions below to make sure you're using the correct file and color formats in your communications.

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A close up of the Master Brand mark with ® trademark symbol.

Print and Digital Logos: Print logos are suitable for any printed documents and projects, while digital logos are available for use on websites, presentations and any digitally-viewed files.

Merchandising Logos: Merchandising logo versions include a ® or ™ symbol. The symbol must be used on any and all promotional and/or retail items, such as pens, T-shirts, USBs, display banners, environmental graphics and vehicles.

File Formats

EPS is a file format used for vector-based graphics such as icons, logos and type. Vector graphics are made up of paths rather than pixels, so they are resolution independent; i.e., they can be scaled to any size without distortion. While EPS files comply with most graphic design programs including Adobe Creative Suite applications, they do not function in Microsoft Office programs.

Best for: Merchandise, logos and illustrations that require a range of sizes and scales

PNG is a digital image file format. It is raster-based, meaning it’s composed of a set number of pixels with a specific resolution. Therefore, enlarging a PNG file beyond its original size will cause significant blurriness and/or distortion. PNG files have transparent backgrounds and are compatible with most Microsoft Office products.

Best for: Digital applications such as websites and emails

JPG is also a raster-based image file format, compatible with most Microsoft Office programs as well as Adobe Creative Suite applications. Like PNG files, JPG files cannot be enlarged beyond their size without distortion. Unlike PNG files, they do not support transparency and will have an opaque box around the image in Microsoft Office programs.

Best for: Web or print applications where transparency is not required