Embroidery Guidelines

Please be aware that if embroidery doesn’t fit an imprint area or isn’t legible, you may have to change the logo, choose another product or select a different fabric. Specifically, not all sub-brand lockups can be reproduced due to the length of text and font size. Sew outs (actual embroidery sample on fabric ordered) may be required for each imprint area before production, which will increase production time.

If your thread manufacturer is not listed, please contact us at UBTrademarks@buffalo.edu.

EXCEPTIONS: For clinical apparel such as lab coats, official two-color or one-color options in blue or white are allowed depending on the fabric color. For items such as jackets, sweatshirts, etc., black or white thread would also be allowed.

When you are using official UB trademarks, please use our official brand typefaces. For personalization, please use Sofia Pro or Arial.

Always use the merchandising versions of UB marks and logos, which have the ® insignia. The ® must be on all logos in the correct position. A dot that represents the ® is okay is in extremely small applications, even if the registration insignia is illegible.

To avoid these common misuses, always use the provided artwork without modification.

To help standardize the application of the brand identity across the university, the following guidelines should be implemented for all uses of embroidery using lockups. This ensures that correct identification (especially in a clinical setting) and overall recognition of the UB brand is unquestionable. Any exceptions to these guidelines will be granted based on application limitations only, not on historical renderings or personal preference. Exceptions can only be granted by UB Trademarks and Licensing in writing.

If a University-recognized program wishes to co-brand lab coats with a hospital or another organization, please contact the Trademarks and Licensing Office to explore your options. This process requires a written agreement between the University and the partnering organization.

The request must come from an officially recognized program (ex. Department of Pediatrics). Faculty, staff or students are not permitted to submit co-branding requests on their own accord.  

All co-branded lab coats must comply with the University’s branded merchandise guidelines, including adherence to clear space rules and proper logo usage.

Personalization is not required, but if your school, department or unit requests it, you must follow the layout instructions below. If you are using name tags instead of personalization, please ensure that they are properly branded. For more information, visit the branded name tags page.

To ensure program names and credentials are displayed correctly, all credentials must be verified in writing by the senior communicator from your school/department. Students may not display their current program as part of their credentials until the degree/certification has been conferred.

Master brand marks should only be used in retail settings or on donor gifts and are subject to current royalty rates.